“Rook” has a few thoughts about Internet spying.
“It’s not paranoia: they really are spying on us.
Most commercial enterprises online use “cookies,” little bits of tracking software slipped onto your computer, and other methods, to record the Web sites you visit, the ads you click on, even the words you enter in search engines; information that is often held onto forever. They don’t tell you they’re doing it, and they don’t ask your permission.
Now Internet service providers are getting into the act. Because they control your connection, they can keep track of everything you do online. So I.S.P.’s have started to sell the information they collect.
The motivation behind this spying is money. The big growth area in online advertising right now is “behavioral targeting.” Web sites can charge a premium if they are able to tell the retailer of luxury sports cars that its ads will appear on Web pages clicked on by upper-income, middle-aged men.
The information, however, gets a lot more specific than age and gender, and more sensitive. Companies can keep track of when a particular Internet user looks up singles dating services, visits adult Web sites, buys diabetes drugs online or participates in any particular discussion groups.
Serving up ads based on behavioral targeting can itself be an invasion of privacy, especially when the information used is personal. The bigger issue is the digital dossiers that companies can compile. Some companies have promised to keep data confidential, or to obscure it so it cannot be traced back to individuals. But it’s hard to know what a particular company’s privacy policy is, and there are too many to keep track of. And privacy policies can be changed at any time. There are no assurances your personal information won’t be abused.
There is also no guarantee that the information will stay with the company that collected it. It can be sold to employers or insurance companies, which have financial motives for wanting to know if their workers and policyholders are gay, alcoholics or have certain diseases.
It could also be obtained by the government, which needs only to serve a subpoena to get it - and these days that formality is often ignored. In Totalitarian countries it is no longer necessary for the government to have family and friends spy on each other. Web monitoring provides them with all the information they need to maintain a steel gloved fist on the population.
The public has been slow to express outrage, primarily because they are ignorant of the scope and consequences of Web monitoring and recording.”