John McCain's Image Problem -- Barack Obama's BS Problem
I’ve been watching John McCain more closely than I had in the past. I’m rooting for McCain, because he has far better credentials to be President than Obama. He has more experience in every facet of government than Obama. His plans for the economy, energy, foreign and domestic policies are superior to Obama’s.
So what’s wrong? Why is Obama reportedly leading McCain by as much as 14%? John McCain has an image problem – and an oratory problem – and a perceived age problem. Yes, I know he also has the problem of the liberal media either chipping away at him or simply ignoring him. McCain needs to make some changes. One of my sons, who likes and is planning to vote for McCain, told me he thinks McCain comes across as “an old tired white guy.” I can’t say as I disagree with his assessment. I think McCain tries to project the image of the wise elder statesman, who speaks slower and in softer tones. Unfortunately, this is perceived by the masses as an old tired white guy talking. (I didn’t say the masses were smart.)
Maybe he could start by visiting a tanning salon once a week. Not too brown, but let’s get rid of the pasty look of someone who hasn’t been outside in 10 years.
Next, let’s get him a voice coach to put some strength and punch into his speeches. He has the experience advantage; let him project it. He doesn’t need to pretend he’s 50 again, but neither does he need to look as though he’s eager to embrace 90.
Meanwhile, the black JFK is out enjoying rock star status. Why? Because he promises political pork like no other politician has before him – and he does it convincingly. His voice projects strength and sincerity, albeit fake. People will bite on a freebee anytime. “What do I have to lose?”
Questions:
If you were John McCain’s campaign manager, what advice would you give him?
Is there any chance McCain will change his campaign strategy?
What is the foremost thing that McCain needs to do in order to win?